The LP Watch Group has been handcrafting fine watches for more than 84 years. Founded in 1923 in Switzerland by the Lucien Piccard family, these exquisite timepieces have adorned royalty, dignitaries, and celebrities worldwide.
The cornerstone of the LP Watch Group is Lucien Piccard classic watch designs, which continue to provide old-world craftsmanship and style while incorporating technically innovative and boldly designed new collections for today's marketplace. Only the finest materials are used in the manufacturing of Lucien Piccard watches. Sterling silver, 14k and 18k gold, Italian stainless steel, graded diamonds, and precious stones are combined with Swiss Movements in all of the Lucien Piccard Collections.
Today, the LP Watch Group has repositioned itself for the 21st Century as a leader in the branded watch arena by collaborating with new young and talented award-winning designers to offer some of the most innovative designs in the world. In this highly visible and competitive world of branded watches, you need to set yourself apart from the pack. In 2006, The LP Watch Group did just that by introducing LP ITALY, a collaboration of innovative Italian Design and precision Swiss Technology. LP Italy has launched two highly successful collections, The "Stratosphere Collection" and "Celano Ceramic Collection."
Focusing on the multi-billion dollar promotional market, the Dufonte division brings together the all-important price point with current fashion trends. Going forward into 2007 and 2008, The LP Watch Group will continue to introduce new collections targeting specific markets, including a new line of Licensed Swiss American LeMans Watches.
In 2006 and 2007, multi-million dollar advertising campaigns were added. In 2006, a National Sponsorship agreement with the Risi Competizione Ferrari F430GT was entered for the American LeMans Series of Races. The "Stratosphere" Watch, part of the collection from LP ITALY, was prominently featured on the Ferrari and was exposed to millions of national television viewers on both CBS and the Speed Channels. The Series began in March and ended in October with the Ferrari winning the GT 2 Class.
In 2007, The LP Watch Group accepted the Series Sponsorship for American Lemans and will continue with this Sponsorship through 2009. The Executive Women's Golf Association, EWGA, is another proud sponsorship that The LP Watch Group has committed to for 2007 and 2008. Working closely to promote the EWGA's Charities, Lucien Piccard Watch sales help to contribute funds to teach Inner-City girls the game of golf.