Bulova Women's 98L174 Crystal Watch

Dress watch, Japanese quartz movement, Polished silver-tone hands, Polished silver-tone sweep seconds, Genuine Swarovski® crystal baton markers at three, six and nine o'clock, Black baton markers, White mother-of-pearl dial with concentric spiral pattern and polished silver-tone logo applique at twelve o'clock position, White satin strap with polished silver-tone stainless steel buckle, Glossy white enamel bezel, Large polished silver-tone stainless steel cushion-shaped case with genuine Swarovski® crystal embellishment, Textured steel/white enamel cabochon crown, Stainless steel caseback, Mineral crystal, 3 ATM (30 meters/100 feet water resistant)

In 1875, a young Czech immigrant named Joseph Bulova set up shop in New York City, and a legendary American watch brand was born. Bulova was trained as a jeweler, and his expertise carried over into his watchmaking career, which began around 1911 with boudoir clocks and pocket watches, and soon evolved to include what was then one of the latest and most fashionable technological innovations: the wristwatch.

Bulova introduced its first line of wristwatches in 1919. The company grew and prospered, and soon early radio and television ads were declaring, "America runs on Bulova time." In the 1950s, continuing its legacy of innovation, Bulova introduced Accutron, the first electronic watch, and the first breakthrough in timekeeping technology in over 300 years. The Accutron timing mechanism was later adapted for use by NASA computers and a Bulova timer was even placed on the moon to control transmissions of data. Bulova timepieces have kept official time aboard Air Force One and have also served as official timepieces for U.S. Olympic teams.

Today, Bulova maintains its tradition of excellence in technology and design, offering a diverse collection of beautiful precision timepieces for every occasion.