Tissot Men's 'Tradition' Swiss Quartz Stainless Steel Dress Watch, Color:Silver-Toned (Model: T0636101103800)

Tissot was founded in 1853 by father and son team, Charles-Felicien Tissot and Charles-Emile Tissot. Since that time, the Tissot brand has pioneered an impressive number of advancements in watchmaking history, including the first mass-produced pocket watch, the first dual time-zone pocket watch, and the first plastic watch, among others. Tissot designers have boldly experimented with watchmaking materials over the years, such as wood and stone, some of which have become standards in the industry, including mother of pearl.

For more than 150 years, Tissot has embodied the innovation and tradition of Swiss watch-making. Based in the Neuchâtel area of the Jura Mountains, in Le Locle, Switzerland, Charles-Félicien Tissot and his son Charles-Emile created the watch making company Tissot in 1853. Whether in the technology of its movements, in the research for special materials or in the very functions of the watch itself, Tissot's engineers and watchmakers have developed pioneering timepieces over the years.

Some of Tissot's triumphs over the years include the the Idea 2001 (the world's first plastic watch) released in 1971, the Rock watch (which set the timepiece's movement in a stone case made from Swiss Alps granite) in 1985, and the Wood watch from 1988 (with a completely wooden case). Tissot uses the best movements (from ETA SA Manufacture Horlogère Suisse), the highest quality materials (316L steel, 18K gold, titanium) and scratch-proof glasses (sapphire crystal--at least 2500 Vickers).

The company has been involved with high profile sports events since 1974 when they sponsored a racing car in the 24 Hours of Le Mans, France. Since then Tissot's timepieces have been chosen as official timekeepers for world championships in cycling, motorcycling, fencing and ice hockey. And Tissot is currently the the official watch and timekeeper of NASCAR.

Tissot timepieces have been worn by a bevy of celebrities over the years--including Grace Kelly, Elvis Presley and Nelson Mandela--and James Stewart's character L.B. Jefferies wore a Tissot timepiece in Alfred Hitchcock's "Rear Window." Today the company is represented in a variety of sporting fields by English soccer star Michael Owen, IndyCar driver Danica Patrick, and MotoGP world champion Nicky Hayden. Today, Tissot is a member of the Swatch Group, the world's largest watch producer and distributor.