SEVENFRIDAY Men's M2-1 M Series Analog Display Japanese Automatic Black Watch

SEVENFRIDAY's watches consist of two integral elements - the Box and the Interface. The box - made of stainless steel- is a complex constructed and protecting casing. The shape and style lies between modernity and classic and creates an exciting atmosphere. The case is surrounded by the animation ring made of different material catering additionally to the haptic and visual senses of the products respective universe. In the box you find the interface which consists of hands, discs, dial and the automatic Myiota 82S7 movement, dubbed "the small truck", and considered as an almost tireless caliber. The indicators are designed and arranged in way to bring the complexity of the movement to the surface. The dial alone is made of 5 separate pieces / layers with eleven different applications. The complex construction attracts and fascinates the spectator and makes checking the time a new.

SEVENFRIDAY Brand Story SEVENFRIDAYs vision was to create something new, a brand with clear values and philosophies with a unique product based on strong and iconic products at highest quality standards but following the belief that a watch can be qualitative and aesthetically top of the range, but can have a reasonable price tag. We are doing things differently, not just our inspiring designs, but also the way we represent a lifestyle that many people relate to. SEVENFRIDAY represents a way of living, in a fast paced world where everybody is forgetting to enjoy the moment. SEVENFRIDAY life is all about living the moment, a life where every day feels like Friday. With this approach we try to reflect in everything we do and to share it with a community of people that think alike. This combination has led to a large community of friends that understands the SEVENFRIDAY philosophy. Social media helped us to reach our friends in a very fresh and efficient manner, we aim to meet as many friends of the brand in person by organizing events and get-togethers globally. Our target is to keep surprising everyone, keep improving and getting better with everything we do. Since the beginning, innovation and creativity has been one of our major strengths, and we intend to stick to our values and keep surprising.